You might already be using the law of attraction when marketing. However, when you really understand how it works you can get even better results!
What is The Law of Attraction?
So what is the law of attraction? Well, in three words or less, like attracts like. We are attracted to, and attract, things that are like us.
We Use The Law of Attraction Everyday
Okay you might be thinking that this law of attraction stuff is really woo-woo or out there. But consider this, in our personal life most of us use the law of attraction on a daily basis. Even is it’s unconsciously.
Think about the people you hang out with. Most likely you have similar interests, beliefs and/or values. Like attracts like.
What about when using social media? On networks like Twitter, Facebook and Pinterest we tend to engage more with people who post things that we relate to. Again, like attracts like!
Then there are successful people like Oprah Winfrey and comic Jim Carrey who’ve said that they’ve used the Law of Attraction to further their careers.
The Law of Attraction Isn’t New to Business
Marketers have always known that like attracts like. But we don’t usually explain it that way. Instead we say something technical like, “To attract the right target market you need to understand your buyer and appeal to their exact needs.”
However, when marketing met the internet things really changed. Suddenly the intricacies of understanding how the law of attraction works became vital for success.
The Internet LOVES The Law of Attraction
The cyber world turned marketing into the law of attraction on steroids! The internet has made it possible for buyers and sellers to find each other in seconds.
All a customer has to do is type specific words, phrases or questions into their favorite search engine. Then BOOM! A list of corresponding websites, blogs, products or services appears or doesn’t appear.
Which Clients Do You Want to Attract?
Because buyers can find you, or not, in seconds, it’s important to know the type of buyer you want to attract – before you do any marketing.
A question I ask, before brainstorming any business or marketing solutions is, “Who is your ideal client?”
Get ready for a surprise. A lot of seasoned entrepreneurs and established businesses have a hard time describing their ideal client, in detail. I often hear vague answers like, “My ideal client is (or could be) women who want to reduce stress.”
Wow. That is a broad target market. Sorry for the bad pun. Anyway, let’s get back to the example. Yes, a lot of women could be dealing with stress. However, each age group experiences stress for different reasons, i.e. when getting married, or when raising kids, or while running a business, or dealing with divorce, or going through menopause, or looking after aging parents, or when anticipating a lack of cash for retirement….you get my point.
However, when doing an internet search, each woman would be looking for answers to a specific problem related to stress. Then depending on that problem, and other factors like her income, ethnicity or education (demographics), and her lifestyle (psycho-graphics), our female internet searcher would be attracted to certain sellers, websites, blogs and social networks. Remember, like attracts like.
So I’ll say it again. To really benefit from the law of attraction, it’s important to SPECIFICALLY know who you want to attract, before you put any type of marketing plan together.
Know Your Client’s Wish List
To get the most out of the law of attraction you should customize your products and services to meet the needs of your ideal client.
You can start the discovery process by surveying past and potential clients. A great question to ask is, “What type of benefits and/or solutions do you want from our products or services?”
Customize All Marketing Materials
This next piece of information might seem like a huge to-do list. But don’t panic. The items can be done in stages. So here goes. To attract the right clients you should also customize your logo, tag line, communication style, blog topics, and the look and feel of your website to fit the personality, taste and expectations of your specific buyer(s). Whew. That was a big list.
When your brand is fully in place, a potential customer will feel like you invited them over, rolled out the welcome mat, and put clean sheets on the guest bed just for them.
Social Media and Your Potential Clients
To get even more out of the law of attraction, post articles, updates and photos on the social media sites most frequented by your ideal client. Trying to post on the other nine million or so social sites can be a colossal waste of time.
To learn more about selecting the right social networks check out this interview I did: How to Pick the Best Social Media Networks for Your Business [PODCAST 4 min.]
Once you find the sites that your buyer and/or audience belongs to you need to engage. You do this by liking, sharing, commenting, and thanking. Obvious I know. But I had to say it. Here’s why. Today customers want to get to know you, and trust you, before they commit to anything. Social media creates a great opportunity for potential buyers to check you out before contacting you.
The Law of Attraction Makes Clients Loyal
The law of attraction also plays a big role in keeping customers. Here’s how. Studies have shown that what really builds brand loyalty are your shared values.
For this reason, it’s important to identify what your business stands for. Then promote it.
To sum it up, not only does like attract like but it keeps your ideal buyer coming back for more. Can I hear an amen for that!
When The Law of Attraction DOESN’T Work
There is a situation that I’ve seen over and over again. It’s when the law of attraction doesn’t work. The law of attraction doesn’t work when you try to market to people or companies you don’t relate to.
It also doesn’t work when you try to sell something you don’t like or believe in. Wondering why? Well, if you’re not sold on what you’re selling, or who you’re selling to, your business isn’t even attracting your interest.
On the flip side, when you’re passionate about your business, clients will flock to you. How come? Passion is contagious. When you’re excited people want what you’ve got. I’ve seen that over and over again too. The saying, do what you love and the money will follow, really is true.
Put The Law of Attraction Into Action
After building three successful companies of my own, and helping hundreds of entrepreneurs and small business to market and grow, I can help you to define, develop and implement your business growth and marketing plan. I have bucket loads of easy and creative ways to achieve the goals outlined in this article.
Hi, I’m Kelly McCormick, a Business Growth and Marketing Strategist. I help entrepreneurs & companies to identify opportunities for growth. Plus, I develop targeted branding, marketing & sales strategies. I can help you too! 
